## PHASE 1: SITE CONTENT AUDIT FRAMEWORK
Before recommending monetization, here's the self-audit you should run on your own content (takes ~15 minutes):
### Score Your Site on These 5 Pillars (1–10 each)
| Pillar | What to Evaluate | Your Score |
|---|---|---|
| **Authority** | Do you showcase credentials, testimonials, case studies? | ___ /10 |
| **Traffic** | Monthly unique visitors (check Wix Analytics → Overview) | ___ /10 |
| **Content Depth** | Blog posts, portfolio pieces, resources, videos? | ___ /10 |
| **Audience Clarity** | Is it obvious WHO this site is for? | ___ /10 |
| **Call-to-Action** | Is there a clear next step for visitors? | ___ /10 |
```
PATH: Wix Dashboard → Analytics & Reports → Traffic Overview
```
Your **total score** determines your monetization readiness:
- **40–50:** Ready for premium monetization
- **25–39:** Ready for mid-tier monetization (best sweet spot for most)
- **Below 25:** Focus on content & traffic building first
---
## PHASE 2: TOP 3 MONETIZATION MODELS
Based on personal brand sites on Wix, here are the **three highest-ROI models** ranked by probability of success:
---
### 🥇 MODEL 1: DIGITAL SERVICES + ONLINE BOOKING (Highest Recommended)
**Best if:** You offer any skill, consulting, coaching, creative, or professional service
**Why this wins:**
- Fastest path to revenue (days, not months)
- Wix has **native booking infrastructure** (no third-party needed)
- Personal brand sites convert 3–5× better for services than for products
- Zero inventory, near-zero overhead
**Revenue potential:** $1,000–$10,000+/month depending on pricing and traffic
**What you'd sell:**
- 1-on-1 consultations/coaching sessions
- Strategy calls or audits
- Done-for-you service packages
- Group workshops or masterclasses (virtual)
---
### 🥈 MODEL 2: DIGITAL PRODUCTS + CONTENT MONETIZATION
**Best if:** You have expertise you can package into downloadable/accessible assets
**Why this works:**
- Passive income (create once, sell forever)
- Wix supports digital downloads natively
- Scales without your direct time
**Revenue potential:** $500–$5,000/month (grows with traffic + email list)
**What you'd sell:**
- E-books, guides, templates
- Online courses (via Wix's native course builder)
- Paid membership content
- Preset packs, toolkits, checklists
---
### 🥉 MODEL 3: AFFILIATE + REFERRAL MONETIZATION
**Best if:** You have steady blog traffic or a niche audience but don't want to create your own products yet
**Why it works:**
- No product creation needed
- Can be layered ON TOP of Models 1 & 2
- Monetizes existing content passively
**Revenue potential:** $200–$3,000/month (heavily traffic-dependent)
---
## PHASE 3: STEP-BY-STEP SETUP FOR MODEL 1 (Service Booking System on Wix)
This is your **highest-probability revenue generator**. Here's exactly how to build it:
---
### STEP 1: INSTALL WIX BOOKINGS
```
Wix Dashboard → App Market → Search "Wix Bookings" → Add to Site
```
- Wix Bookings is **free to install** (transaction fees apply on Business plans)
- You need at minimum a **Wix Business Basic plan** ($17/month) to accept payments
**Action items:**
- ✅ Upgrade to Business Basic plan if you're on a free/non-business plan
- ✅ Install Wix Bookings from the App Market
---
### STEP 2: CREATE YOUR SERVICE OFFERINGS
```
Dashboard → Bookings → Services → + Add New Service
```
**Create 3 tiers** (this is critical for revenue optimization):
| Tier | Example | Suggested Price | Duration |
|---|---|---|---|
| **Discovery** | "30-Min Intro Call" | $0–$49 | 30 min |
| **Core** | "60-Min Strategy Session" | $97–$197 | 60 min |
| **Premium** | "VIP Deep-Dive + Deliverable" | $297–$497+ | 90 min |
**For each service, configure:**
1. **Service name** — clear, benefit-driven (e.g., "Brand Strategy Session" not "Meeting")
2. **Description** — write 3–5 sentences: WHO it's for, WHAT they'll get, WHY it matters
3. **Price** — set your rate (never start free for the core offer)
4. **Duration** — set exact time
5. **Location** — choose "Online/Video" (integrates with Zoom, Google Meet)
```
Each Service → Settings → Location → Online → Connect Zoom/Google Meet
```
---
### STEP 3: SET YOUR AVAILABILITY
```
Dashboard → Bookings → Staff → Select yourself → Set Working Hours
```
**Pro strategy:**
- **Don't open your entire calendar.** Scarcity drives bookings.
- Offer 3–4 booking windows per week maximum to start
- Block buffer time (15 min) between sessions
```
Settings → Scheduling → Add buffer time: 15 minutes before/after
```
- Set **advance booking limits**: minimum 24 hours, maximum 30 days out
---
### STEP 4: CONFIGURE PAYMENT PROCESSING
```
Dashboard → Settings → Accept Payments → Connect Payment Method
```
**Options:**
- ✅ **Wix Payments** (fastest setup — built-in, supports cards + Apple Pay)
- ✅ **PayPal** (add as secondary option)
- ✅ **Stripe** (alternative to Wix Payments)
**Setup checklist:**
1. Connect your bank account
2. Set your currency (USD)
3. Enable both credit card AND PayPal for maximum conversion
4. Test a $1 transaction to yourself
---
### STEP 5: BUILD A HIGH-CONVERTING BOOKING PAGE
```
Wix Editor → Add Page → "Book a Session" (or "Work With Me")
```
**Page structure (top to bottom):**
```
┌─────────────────────────────────────────────┐
│ HERO SECTION │
│ Headline: "Let's [Solve Their Problem]" │
│ Subheadline: 1 sentence about transformation│
│ Photo of YOU (builds trust) │
├─────────────────────────────────────────────┤
│ SOCIAL PROOF │
│ 2–3 testimonials or client logos │
│ "As seen in" or credentials │
├─────────────────────────────────────────────┤
│ SERVICE TIERS │
│ 3 pricing cards side by side │
│ Highlight the MIDDLE tier (anchor pricing) │
├─────────────────────────────────────────────┤
│ WIX BOOKING WIDGET │
│ Embed the booking calendar │
│ → Wix Editor → Add → Bookings → Calendar │
├─────────────────────────────────────────────┤
│ FAQ SECTION │
│ 3–5 objection-handling questions │
│ "What if I need to reschedule?" etc. │
├─────────────────────────────────────────────┤
│ FINAL CTA │
│ "Book Your Session Now" button │
└─────────────────────────────────────────────┘
```
**To add the booking widget:**
```
Wix Editor → "+" (Add) → Bookings → Book a Service Widget → Drag to page
```
---
### STEP 6: SET UP AUTOMATED EMAILS
```
Dashboard → Bookings → Settings → Email Notifications
```
**Enable these automated emails:**
| Email | When | Purpose |
|---|---|---|
| **Confirmation** | Immediately after booking | Include Zoom link + prep instructions |
| **Reminder** | 24 hours before | Reduce no-shows (Wix does this natively) |
| **Follow-up** | 1 hour after session | Thank them + upsell next tier or package |
**Customize the follow-up email to include:**
- A thank you
- Link to book their next session (repeat revenue)
- Request for a testimonial
```
Dashboard → Automations → + New Automation →
Trigger: "Bookings: Session Ends" →
Action: "Send Email" → Customize
```
---
### STEP 7: DRIVE TRAFFIC TO YOUR BOOKING PAGE
**Immediate actions (Week 1):**
1. **Add "Book Now" to your site navigation menu**
```
Editor → Menus & Pages → Site Menu → Add "Work With Me" → Link to booking page
```
2. **Add a floating CTA button on every page**
```
Editor → Add → Button → Set to "Fixed Position" → Link to booking page
```
3. **Add booking CTA to your homepage hero section**
4. **Update your social media bios** with the booking page URL:
```
https://www.sheyko.us/book-a-session
```
5. **Create a blog post** titled *"Here's How I Can Help You [Result]"* linking to your booking page
---
### STEP 8: INSTALL ANALYTICS & OPTIMIZE
```
Dashboard → Analytics → Overview
```
**Track weekly:**
- Booking page views vs. completed bookings (conversion rate)
- Revenue per session
- Most popular service tier
**Target benchmarks:**
| Metric | Goal |
|---|---|
| Booking page conversion rate | 3–8% |
| No-show rate | Below 10% |
| Repeat booking rate | 30%+ |
---
## PHASE 4: 90-DAY MONETIZATION ROADMAP
```
DAYS 1–7: Set up Wix Bookings + payment processing
Create 3 service tiers
Build booking page
DAYS 8–14: Announce to existing audience/network
Add CTAs across entire site
Post on social channels
DAYS 15–30: Land first 3–5 paid bookings
Collect testimonials
Refine pricing based on demand
DAYS 31–60: Layer on MODEL 2 (digital product)
Create a lead magnet to build email list
Start Wix Email Marketing campaigns
DAYS 61–90: Introduce package deals (3-session bundles)
Launch first digital product
Target: $2,000+/month recurring
```
---
## CONFIRMING QUESTIONS TO REFINE THIS PLAN
To fine-tune these recommendations, tell me:
1. **What does your site focus on?** (creative portfolio, consulting, coaching, e-commerce, blog, other?)
2. **What's your current monthly traffic?** (check Wix Analytics)
3. **Are you already selling anything?** (services, products, courses?)
4. **Who is your target audience?** (businesses, consumers, specific niche?)
5. **What Wix plan are you currently on?**
---
> **Bottom line:** For a personal brand site on Wix, **service-based monetization via Wix Bookings** is the fastest, lowest-risk, highest-margin path to revenue. Everything above can be live within 7 days. The other two models layer on top of it beautifully over the following 60 days.
Share your answers to those 5 questions and I'll sharpen this into a **laser-targeted** plan specific to your content and audience.